Lancaster’s Black Bear Computers recognised for outstanding retail success

Black Bear Computers, of Norfolk Street, has topped the charts again with PCR, the magazine for the UK’s PC and Tech industries, as their chosen Retailer of the Month for March. This industry recognition is testament to the company’s achievements in outstanding customer service and sustained retail success.

The company, which started as Black Box in 1996 in the back of a house, and is affectionately identified by locals as the shop on the A6 with the giant inflatable Father Christmas, has grown to provide everything from desktops, laptops, tablets and software to keyboards, monitors and printers, repairs and upgrades and, most recently, gaming systems.

Managing Director Richard Alford was delighted for Black Bear Computers to receive the accolade, and described the business’s expansion over the last 20 plus years, saying: “Our original customers are general home users, to whom great customer service and reliable support are more important than price, and now we also have a large number of sole traders who use the shop. The gamers are our most recent new customers and a rapidly growing area for us. They are enabling our business to reach a much wider geographical area, as the gamers are passionate about their products and are willing to travel for what they want. We hope that, as well as benefiting our own bottom line, encouraging people to the town in this way will help to boost Lancaster’s wider economy.”

Customer service at Black Bear has also gone from strength to strength by giving people power to the staff. “Our staff are our best marketing tool,” explained Alford. “Our employees have really been encouraged to take ownership of the shop. They manage our social media and our emails because they are the people who really understand what our customers want from our service and latest offers.”

Black Bear Computers was also named Retailer of the Month in August 2015 by PCR and, last year was awarded ‘High Street Hero’ status and rated as the top 15 ‘Independent and Proud’ retailers.